Saturday, July 28, 2012

Does Zynga Need a New Game Plan?

For Zynga CEO Mark Pincus, the disappointing earnings confirm what he already knew: His company needs to move aggressively beyond Facebook into mobile gaming and other horizons. To that end, Pincus announced Wednesday the company plans to get into real-money gambling games in 2013. And as he told Slate?s Jacob Weisberg in a recent interview, the future success of social gaming depends on a rather simple principle: lowering the barriers to play.

Source: http://feeds.slate.com/click.phdo?i=d1552eb0af55498aab1b11c488c2807f

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